Friday, December 28, 2007

Concept of Logistical Packaging

Logistical Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. It also refers to the process of design, evaluation, and production of packages. As explained below, the main use for packaging is protection of the goods inside, but packaging also provides us with a recognisable logo, or packaging, we instantly know what the goods are inside.

Purposes

  • Physical Protection - The objects enclosed in the package may require protection from, among other things, shock, vibration, compression, temperature, etc.
  • Barrier Protection - A barrier from oxygen, water vapor, dust, etc., is often required.
  • Containment or Agglomeration - Small objects are typically grouped together in one package for reasons of efficiency.
  • Information transmission - Packages and labels communicate how to use, transport, recycle, or dispose of the package or product. With pharmaceutical, food, medical, and chemical products, some types of information are required by governments.
  • Marketing - The packaging and labels can be used by marketers to encourage potential buyers to purchase the product. Package design has been an important and constantly evolving phenomenon for dozens of years.
  • Security - Packaging can play an important role in reducing the security risks of shipment. Packages can be made with improved tamper resistance to deter tampering and also can have tamper-evident features to help indicate tampering.Convenience - Packages can have features which add convenience in distribution, handling, display, sale, opening, use,reclosing and reuse.
  • Portion Control - Single serving or single dosage packaging has a precise amount of contents to control usage. Bulk commodities (such as salt) can be divided into packages that are a more suitable size for individual households. It is also aids the control of inventory: selling sealed one-liter-bottles of milk, rather than having people bring their own bottles to fill themselves.

Reference: http://en.wikipedia.org/wiki/Packaging

2 comments:

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