Wednesday, January 9, 2008

Why must we conduct packaging testing?


Reliability Means Not Just Your Product - it Also Means the Package!

Packaging tests are necessary to be conducted for cargoes that are required to be shipped. Packaging tests are done to lessen the amount of damaged cargoes. They are also done so as to know how well the package can perform.

Other reasons to conduct packaging testing :
  • Protect the product (Major reason)

  • Save costs (Avoid damaging the product during transportation save money)

  • Increase brand loyalty (Customers will lose confidence in the company and brand if a product arrived poor condition)
  • Get to market faster (Testing reduces the need for trial shipments and allows the new products to market quicker)

  • Reduce claim headaches (Establish your package’s adequacy to prevent and defend against claim negotiations)

Packaging testing has to be conducted as early in the packaging design stage as possible.




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